For each client, track up to 5 competitors in their market. Review velocity · pricing · ad spend · post frequency · ranking changes. Auto-alerts on every significant move. Strategic intel before it costs you a customer.
| Metric | You (Mindful) | Coastal | Atlantic | Sunset | Ocean Bay | Coral Beach | Market Avg |
|---|---|---|---|---|---|---|---|
| Avg Rating | 4.7★ | 4.1★ | 4.5★ | 4.4★ | 4.6★ | 4.3★ | 4.4★ |
| Total Reviews | 487 | 523 | 384 | 312 | 298 | 218 | 370 |
| Posts/Week | 8 | 5 | 12 | 18 | 6 | 3 | 8.7 |
| Avg Service Price | $110 | $95 | $120 | $98 | $115 | $88 | $104 |
| Est. PPC Spend | $50/d | $120/d | $200/d | $800/d | $80/d | $30/d | $213/d |
| Reply Rate | 94% | 68% | 72% | 89% | 52% | 31% | 67% |
| Avg Reply Time | 2h | 14h | 8h | 3h | 26h | 48h+ | 16h |
| Listing Count | 10 | 5 | 7 | 6 | 4 | 3 | 5.8 |
| Google Rank "spa near me" | #2 | #4 | #1 | #3 | #5 | #7 | — |
Coastal dropped 0.2★ in 7 days. 12 customers searching for "Pompano spa alternatives". Launch targeted ad in their 2-mile radius with "Why customers switched" headline.
Atlantic raised 12%, market is absorbing it. You're $10 above median already — strategic premium positioning lets you take +5% with no churn risk.
Sunset launched $800/day. They're targeting your top 8 keywords. Recommend matching or out-bidding on 3 highest-value terms only ("deep tissue near me" "couples massage Pompano" "aromatherapy spa").
You post 8/wk. Atlantic posts 12, Sunset 18. Match Atlantic's cadence (12/wk) — AI Drafter can auto-generate the extra 4. Closes a clear velocity gap.
You're on 10 directories. Atlantic is on 7. Their 7th is Booksy — you should be there. Apple Maps + Foursquare also undertapped.
Your weekend reply time drops to 8h vs 2h on weekday. Sunset replies in 3h on weekends. Set up weekend AI auto-reply for 4-5★ to match.